![]() ![]() We have literally produced thousands of videos that started out as PowerPoint presentations. These clients always have one technical skill that can help you create an outline for them. As such, these clients have a hard time helping us produce outlines prior to production, but that’s okay. In our video business, our clients are usually non-technical folks that have no background in video production. Then, you say, “Okay, I’ll go off and produce this thing.” You come back to show your client your masterpiece about Great Danes and they say, “No, it’s all wrong. You and your client have great discussions about the content and messaging. Let’s say, for example, that your client hires you to produce a video about dogs. This is the point of the process where a lot of video producers get into trouble. When you are working for a client, the idea often comes from them. ![]() How will the audience view the production?Įvery good story begins with an idea.What style and techniques do I want to use to tell the story?.What story or message do I want to tell the audience?.You’ll always want to start by asking yourself the same three questions: Even though the focus of productions can differ greatly, from capturing a live event to the telling of a fairy tale, the pre-production process doesn’t differ all that much. Pre-production is your time to plan out your entire project. Pre-production for a documentary-style shoot involves developing the questions you’ll be asking your subjects during filming and deciding on your planned approach and visual style. This will help you decide everything from the camera shots you’ll want, to what the audience will hear. Pre-production is just as important for non-scripted work as well.Įven if you don’t have a script, you need to figure out the message or story that you’re trying to convey to your audience. Then, you’ll select your cast, find locations and make your plans for production and post-production. In pre-production, you’ll write or review the script and make any desired changes. Let’s see how you can use pre-production to reduce stress and make your videos amazing. However, it doesn’t just save you money and time but also enhances the creative process. Pre-production, or Pre-Pro, is dreaded by many some consider it tedious, non-creative work. ![]() Benjamin Franklin famously said, “If you fail to plan, you are planning to fail.” In the world of video production, no other saying is more accurate. ![]()
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